Look Good and Do Good – Krown Kouture

Luxury means huge bucks. But, how about returning a few of those to the society. It’s all about giving it back for the betterment of the society. In fact, brands have the power to contribute to the society.

The famous luxury brands such as Gucci, Versace, Toms, Warby Parker, Louis Vuitton, to name a few, all do their part. In fact, various fashion brands have varied causes. Causes that give back to the society in one way or the other. The causes can range from social upliftment, green drives to actually donating products.

Krown Kouture is a contributor too. We have an association with AMAN-The Peace Project, a non-profit organization for children. For every purchase from Krown Kouture, the brand makes a donation towards children’s causes.

We believe a little effort goes a long way!

Why is it important?

Brands are popular among the masses. Moreover, people relate to the brand. If a brand supports a cause, the people relate to the cause as well. Additionally, brands have a wider reach in a short time. The use of their popularity for social causes increases their brand value too. And wins the hearts of fans all over the world.

Also, when it is for a good-cause, it lends itself a feel-good factor too. Everyone feels that they have contributed their bit to the society. In fact, considering the millennial generation to be the ‘giving’ generation is important.

The 2015 Millennial Impact Report stated that 84% of them made a charitable donation in 2014. And not all were through their companies. In fact, 78% made a donation on their own. The study researches millennials and their involvement. Revealing that that peer influence, competition and incentives motivate them to volunteer and donate. But, bringing passion for a cause works wonder.

What are the different causes?

To start with, luxury brands across the world have a mission beyond selling numbers. Moreover, touching lives in one way or the other is an important objective nowadays.

Firstly, social upliftment of the underprivileged a common yet important cause. Secondly, sustainable green mission is another one. Here, the focus is on contributing to a green earth. This can be through tree programs, using recycled materials or paying a part to green societies. Thirdly, it could also be actually donating the products.

Role Models

Firstly, TOMS shoes, which works on a one-for-one model. In this, the company donates one pair of shoes for a child in need when you purchase a pair. It defines luxury as being empowered to make a responsible decision.

Following is Warby Parker, which brings high-end eye-wear to the masses. It is successful not just because of their innovative direct to consumer distribution model and boutique-style designs. They also donate a portion of their sales to nonprofits that train people from developing nations in affordable eye-care.

But it’s not just the new players that are adding more value to luxury. A few years back, Gucci launched the ‘Chime for Change’ campaign. It aims to raise awareness and funds for girls’ and women’s empowerment, focusing on education, justice and health.

In 2015, Prada’s co-founders set up a foundation. It is focused on the promotion and development of traditional art.

Krown Kouture’s Contribution

To start with, children of the world are too often at risk, exposed to poverty, diseases, and ignorance. So, we have teamed up with AMAN-The Peace Project, a non-profit organization. The mission is to provide food, shelter, education, healthcare and life-changing aid to the children and alleviates the torment in their lives. Moreover, they look forward to educating tomorrow’s scholars, proffer them healthcare and shelter and feeding the empty stomachs!

For every purchase from Krown Kouture, the brand makes a donation towards this cause. Furthermore, cementing its belief in philanthropy. We believe in empowering the little pious hands.

Additionally, we believe in caring, engaging, growing, responding and partnering. And not to forget being transparent. All for a good cause!

Join Us now together, we can make a difference. We can make the world a better place to live in. To know more, please visit www.amanthepeaceproject.org